MARKETING SOLUTIONS - DIRECT MAIL

STEPS TO BE FOLLOWED WHEN DEVELOPING A DIRECT MAIL CAMPAIGN

Planning.
Knowing your target market.
Preparation of copywriting, creative designs and layouts.
Proofing (making sure all info and design is correct before production.)
Production of Media.
Mailhouse services and mailing the campaign.
Evaluating the campaign.
Fulfillment.

Direct Marketing is a continuing and regular process that generates a steady stream of leads and sales and therefore one does need to:

Practice consistency with your direct marketing efforts with ongoing and regular mailings.
If you don’t already practice direct mail, start as soon as possible to "get the ball rolling"

TARGET THE MARKET

DIRECT MAIL IS PERSONALISED AND TARGETED

A key component to any successful direct mail campaign is the ability to target the correct audience.
The correct audience being the most likely to respond to your message, which would have an interest or need for your product or service. The ability to target means less wastage and a higher response rate compared to mass advertising and is therefore more cost-effective, bearing in mind – Direct Mail can be integrated with other forms of Advertising for greater effect!

The power of personalization is often under estimated and when used effectively, will win the attention of the toughest decision makers which you wish to reach.

USING OR FINDING THE RIGHT LIST

The most valuable asset belonging to any organisation of any size is the database of customers they own.
One can expect good responses from these lists when sending out the appropriate promotions. At the same time, regular mailings build customer loyalty. Promotions vary and so does the format of various campaigns, we will consult with you discuss your custom needs.

When renting or purchasing a list, you need to look for one with characteristics that match your own database as closely as possible. We will help guide you through the selection criteria to get the best results for you. Data is not stable and therefore is subject to regular change due to population movements however we ensure the quality of data we deliver is premium as a result of pro-active updating processes.

DESIGN TO SHINE

THE BUILDING BLOCKS OF YOUR CAMPAIGN

Designing your campaign package can sometimes be difficult and time consuming as there are many factors to consider if you want to be successful in your efforts. Our experts are ready to tackle your creative problems big or small, artwork or copywriting. You will need to brief us on the artwork or typeset that is required unless you already have it. Once the groundwork for your campaign is complete which is the concept, copy and design of your mailer, we can move onto the next phase which is production.
*Remember – A good impression lasts a long time. Capture your customers’ attention by using variations of size, packaging, illustrations, colour, a small present or premium always bearing in mind that it must be relevant to your promotion.

We can consult with you for effective promotional communication.

PRINT AND MAILROOM

MAXIMISE YOUR MEDIUM

The production phase begins with the Lithographic printing of you campaign requirements.
Whatever your requirements are, we can do it: From Corporate stationary, business cards, compliment slips, letterheads, notepads, envelopes, folders, CD sleeves, calendars, posters, flyers, annual reports, magazines and more, Contact us for your custom requirements.

The next phase is the Personalizing of your promotional message by using variable Data effectively in your communications. These campaigns are often more effective when various elements are personalized and then collated. The Data is also verified and manipulated if necessary before this phase to ensure the message reaches the recipient, this may involve Address cleaning.

Following the print work and personalizing, the next phase involves all the Mailroom services such as the collating; inserting; packing and sealing whatever it may be from envelopes to clear plastic sleeves, parcels or even 3D mailings.

Once the process is complete, from concept, copy and design to the final packing of the printed media which carries your message, it is then delivered to the Post Office. When it reaches the Post Office it is neatly sorted and bundled for easy distribution to reach your audience.